Using more than one data-gathering technique to confirm findings is:
Establishing Requirements
Data gathering (interviews, questionnaires, observation, ethnography, contextual inquiry), recording and guidelines, kinds of requirements, personas and scenarios, use cases and hierarchical task analysis, then data analysis: quantitative and qualitative, grounded theory and activity theory.
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All 82 slides
- 1 Slide 1
- 2 Overview
- 3 Learning Outcomes
- 4 Requirement: What, How and Why?
- 5 What, How and Why?
- 6 Data gathering: Five key issues
- 7 Data gathering for requirements
- 8 Interviews
- 9 Interview questions
- 10 Interview questions (cont)
- 11 Interview questions (cont)
- 12 Running the interview
- 13 Enriching the interview process
- 14 Data gathering for requirements (cont)
- 15 Questionnaires
- 16 Questionnaire design
- 17 Questionnaire & response format
- 18 Encouraging a good response
- 19 Example of an online questionnaire
- 20 Advantages of online questionnaires
- 21 Problems with online questionnaires
- 22 Data gathering for requirements (cont)
- 23 Observation
- 24 • Direct observation
- 25 Web analytics
- 26 Slide 26
- 27 Structuring frameworks to guide observation
- 28 Ethnography
- 29 Ethnography (cont)
- 30 Ethnography
- 31 Online Ethnography
- 32 An Ethnography project for you..
- 33 An Ethnography project for you.. (cont)
- 34 Contextual Inquiry
- 35 Data gathering for requirements (cont)
- 36 Choosing and combining techniques
- 37 Summary
- 38 Techniques in data gathering
- 39 Data Recording
- 40 Data Recording (cont)
- 41 Data Recording (cont)
- 42 Problems with data gathering
- 43 Problems with data gathering (cont)
- 44 Problems with data gathering (cont)
- 45 Data gathering guidelines
- 46 Data gathering guidelines (cont)
- 47 Establishing requirements
- 48 Different kinds of requirements
- 49 Different kinds of requirements (cont)
- 50 Different kinds of requirements (cont)
- 51 What are users’ capabilities?
- 52 Kinds of requirements
- 53 Persona
- 54 Persona
- 55 Scenarios and Personas
- 56 Task descriptions
- 57 Scenario
- 58 Use Case
- 59 Alternative courses for travel organizer
- 60 Example use case diagram for travel organizer
- 61 Example essential use case for travel organizer
- 62 Task Analysis
- 63 Hierarchical Task Analysis
- 64 Example Hierarchical Task Analysis
- 65 Example Hierarchical Task Analysis (graphical)
- 66 Summary
- 67 Data interpretation and analysis
- 68 Quantitative and Qualitative
- 69 Simple Quantitative Analysis
- 70 Visualizing log data
- 71 Visualizing log data
- 72 Simple Qualitative Analysis
- 73 Simple Qualitative Analysis
- 74 Tools to support data analysis
- 75 Theoretical frameworks for qualitative analysis
- 76 Grounded Theory
- 77 Code book used in grounded theory analysis
- 78 Excerpt showing axial coding
- 79 Activity Theory
- 80 Individual model
- 81 Presenting the findings
- 82 Summary
Data gathering: Five key issues
Exam angle
Interviews
Notes
Interviews: unstructured (open), structured (fixed questions), semi-structured (mix), group interviews / focus groups.
Exam angle
An interview with a script of set questions plus probing follow-ups is:
Questionnaires
Notes
Questionnaires: reach many people; closed (easy to analyse) vs. open questions; Likert scales.
Observation
Notes
Observation: direct (in the field or controlled) or indirect (diaries, logs, web analytics).
Ethnography
Notes
Ethnography: observing and taking part in a group’s everyday life over time.
Contextual Inquiry
Notes
Contextual inquiry: interviewing users in their own work environment while they work (master–apprentice).
Data Recording
Notes
Recording: notes, audio, video, photographs.
Different kinds of requirements
Notes
Kinds of requirements: functional, data, environment/context (physical, social, organizational, technical), user characteristics, usability and UX goals.
Persona
Notes
Persona: a rich, fictional but realistic description of a typical user, built from research data.
Exam angle
A fictional, data-based description of a typical user with a name and goals is a:
Scenario
Notes
Scenario: an informal narrative story about how people use a product to carry out a task.
Use Case
Notes
Use case: actor–system interaction for one goal; essential use case: abstract user intention vs. system responsibility.
Hierarchical Task Analysis
Exam angle
Breaking "borrow a book" into numbered subtasks with plans is:
Activity Theory
Notes
Activity theory: subject, object, tools, rules, community, division of labour.